Top 16 Free and Affordable Online Digital Marketing Certificate Programs

first and foremost, what is digital marketing? Digital Marketing is that sector of marketing that utilizes the internet and online based digital innovations, for example, desktop computers, cell phones, and other digital media and platforms to promote products and services.

Digital marketing is more like any other kind of marketing/advertising. It’s a method to connect with and influence your potential clients. The main difference is, you connect with and influence those clients online.

The best digital marketing specialists have conducted thorough research to come up with this list of 16 top Free and Affordable Digital Marketing Certificate Programs Online for 2020.

More than 55,000 students have already profited from these free courses, training, and classes. If you are looking for courses beyond digital marketing, do check out our compilation of 100 Free University Courses Online.

Table of Content

Free Online and Affordable Digital Marketing Certificate Programs 

1. Learn Digital Marketing from Google (Digital Garage)

Google is one of the world’s most trusted platforms that can assist you with learning digital marketing with a real-world illustration.

It furnishes you with an assortment of digital marketing courses, which are all structured keeping end-user requirements in mind.

For example, if you are a beginner in digital marketing, at that point you can start with the fundamental concepts of digital marketing that will assist you with building fundamental knowledge for the field.

After finishing the basics, you can proceed onward to advanced concepts to expand your skills in different marketing fields, for example, social media marketing, PPC, content promoting, and lots more. In addition, Google likewise gives a professional certificate of completion after passing the certification exams.

Advantages of Learning Digital Marketing from Google

  • Discover a wide scope of digital marketing courses that are created to assist you with developing your business or kick off your career.
  • Learn how to maintain your business online effectively while pulling insignificant and new clients to your site.
  • Be ready to promote your business online effectively with online ads and social media campaign.
  •  Flexibility to study from your home ground with access to the course content on any gadget whenever.
  • Most of the paths are totally free to enroll without involving any expenses and hidden charges.

Length: Self-paced

Rating: 4.5 out of 5

Must read: Advantages of Learning Digital Marketing from Google


2. Free Digital Marketing Courses and Tutorials (Udemy)

Udemy is another important platform that offers various digital marketing courses and tutorials to assist people to get furnished with the most recent trends and technologies in the field.

These courses are made by probably the best educators of Udemy, who has been working in the business for over 15 years.

During the course, they will assist you to resolve your queries related to course content.

Amongst the list, a portion of the top-class courses is The Complete Digital Marketing Course, Digital Marketing Masterclass, Digital Marketing Associate certification course, and lots more. Upon effective completion of every session, you will receive a certificate of completion from Udemy.

Advantages of Learning Digital Marketing from Udemy

  • Learn from a broad variety of courses and instructional exercises that will furnish you with the most recent topics of digital marketing.
  • Get access to free digital marketing lessons, which incorporate what messenger marketing is, checking speed and mobile friendliness, how to build your academy for Ads account, and lots more.
  • Cover an assortment of subjects during the courses, for example, social media marketing, PPC, influencer advertising, running an online Ad campaign, and so forth.
  • Gain different skills with the educational program, for example, marketing management, internet marketing, Google Ads, advertising strategy, entrepreneurship, and lots more

Length: Self-paced

Rating: 4.5 out of 5

Click here to Apply!

3. Free Digital Marketing Certificate Programs Online (LinkedIn Learning – Lynda)

While you may pick any of the Digital Marketing Certificate Programs Online from known organizations, this course is undeniably meant for individuals who want to gain from the practical experience of practitioners over the years.

A committed learning path has been made which includes courses around SEO, Google Analytics, Content Marketing, Lead Generation, Growth Hacking, and lots more.

Being accessible on LinkedIn Learning ( implies that the whole content is free to study for one month, practically making the course free for you.

Length: 14 hours

Click here to Apply!


4. Digital Marketing Certificate Programs Courses (Coursera)

People who are keen on learning digital marketing from well-recognized colleges and institutions can take help from this list of courses offered by Coursera.

All the courses and instructional exercises on the list are made by top-rated colleges around the globe, for example, The University of Illinois at Urbana-Champaign, the University of California, National Research University Higher School of Economics, and lots more.

Moreover, if you are keen on procuring a degree or diploma in digital marketing, at that point Coursera offers explicit programs for that.

After effective completion of every course, you will likewise receive a professional certificate of completion from a respected college or institution.

Advantages of Learning Digital Marketing from Coursera

  • Choose from a wide assortment of digital marketing courses, for example, Social Media Marketing, Search Engine Optimization, Strategy of Content Marketing, and lots more
  • Learn from the absolute best educators on the planet who are working with international colleges and institutions.
  • Learn about the most recent and trending digital marketing strategies that will assist you in seeing how to make your products trending and increase high traffic on your business site
  • Be a part of a specialization program, which includes various courses to assist you with learning and understand every part of digital marketing.
  • Get continuous support from a team of specialists to assist you with your inquiries.

Length: Self-paced

Rating: 4.5 out of 5

Read alsoAdvantages of Learning Digital Marketing from Coursera

Click here to Apply!

5. Digital Marketing Strategies (Kellogg School of Management)

This Executive Education program by the Kellogg School of Management is meant explicitly for managers and other professionals who want to sharpen their skills in the digital marketing domain while driving marketing teams and developing in their organization.

In addition to other things, you will figure out how to pull in and influence clients, understand the desires and requirements of clients, and optimize your business strategies accordingly.

Advantages of studying Digital marketing from Kellogg School of Management

  • Learn about the client journey and content technique.
  • Understand how to take part in brand narrating in a digital world.
  • Comes with industry instances of organizations like AT&T, FedEx, and Google
  • Get educated by internationally renowned industry specialists and coaches.
  • Put the hypothetical classes to practice by working in a marketing transformation challenge.
  • Earn a verified certificate toward the completion of the program.

Length: 2 months, 4 to 6 hours of the week

Rating: 4.7 out of 5

Click here to Apply!

6. Free Marketing Courses (edX)

If you want to learn marketing for free, at that point this list of courses offered by edX may be the correct decision for you.

It includes numerous courses and exercises that will assist you with building a strong comprehension of marketing, for example, strategic social media, marketing innovative products and services, marketing digital: content and community manager, and lots more.

What’s another incredible thing about these courses is that every one of them is offered by top-class colleges around the world, for example, the University of Columbia, the University of Berkeley, UBC, and so forth.

During the course, you will get the chance to communicate with your teacher to resolve your queries related to the class.


  • Learn about digital marketing, social media marketing, marketing analytics, as well as enlist yourself in advanced programs that are made to get you on a path to a fresh career in the digital marketing field
  • Gain basic knowledge related to the social media marketing field, for example, how to run a social media campaign, getting followers and likes on a particular post, how to use Facebook marketing, and so forth.
  • Learn about market management in hospitality and tourism, the fundamentals of market structure, content and community management, market segmentation analysis, and lots more

Length: Self-paced

Rating: 4.5 out of 5

Click here to Apply!

7. Digital Marketing Courses from (Facebook Blueprint)

Facebook Blueprint is another incredible platform that gives clients access to different digital marketing courses for free.

These courses are structured to keep the business necessities so every individual can rapidly learn how digital marketing is helpful for their business.

During the courses, you can likewise enroll yourself in numerous short video descriptions, for example, Business Manager, Getting started with Facebook, Using Facebook Groups to Engage your audience, and lots more.

The courses are made by professional marketers, who have vast experience in this field. After completing the courses with given assignments and tests, you will get a certificate of completion from Facebook.


  • Learn all the main concepts of marketing that can assist you with developing your business quickly with less investment.
  • Gain sufficient knowledge on online advertising with significant courses, for example, Brand safety across Facebook, Ad Auction and Delivery Overview, Campaign performance with Ads Manager, and so forth.
  • Learn how to make Ads with best brand practices, how to make productive and frequent campaigns, and plan reach campaigns with the campaign manager.
  • Be ready to accomplish scale with the Reach objective, boost your posts, develop your brand with in-stream video advertisements.

Length: Self-paced

Rating: 4.5 out of 5

Click here to Apply!

8. Free Digital Marketing Classes (Skillshare)

If you want to enlist yourself in free digital marketing classes, then this list of courses offered by Skillshare may be the perfect decision for you. Here, you can choose over an assortment of classes, for example, The Complete Instagram Marketing Masterclass, Facebook Advertising Hacks, Tips, and Tricks, Digital Marketing for Writers, and lots more.

These classes are created by proficient marketers who are working with the absolute best digital marketing organizations and institutions.

During the course, you will be in direct touch with the teachers to resolve your questions related to each session. Likewise, you will gain access to real-world examples, assignments, ad campaigns, and tests that are designed to assist you with improving your learning skills.


  • Get access to an assortment of free courses and classes that will assist you with learning all the fundamental and advanced concepts of digital marketing.
  • Learn how to do remarketing on Google and Facebook Ads, how to save money with Facebook advertising hacks, tricks, and tips.
  • Be able to build delightful Instagram stories, increase high traffic on your social handles, lead generation and B2B sales, and much more.
  • Liberty to learn from your own pace with no deadlines and limitations.

Length: Self-paced

Rating: 4.5 out of 5

Also readAdvantages of Learning Digital Marketing from Skillshare

Click here to Apply!

9. Google AdWords Courses

Take up this internationally recognized certification from Google – Google AdWords Fundamentals. This course covers 7 various modules, you have to clear the AdWords Fundamentals test and one of the other 6 (Search, Display, Video, Shopping, and Mobile Advertising) to get certified.

There are likewise separate tests and certifications for the last 6, that is if you want to clear all. However, unlike the Google Analytics course, this isn’t a video design-based course thus it requires a more grounded willpower to guarantee completion.

Click here to Apply!

10. Search Engine Optimization Courses (SEO)

Who wouldn’t want any desire to connect with their audience when the audience is in fact looking out for them and that too ‘for free’?

This is where optimizing the website to search engines is significant. Unlike the Google Analytics and AdWords certification, Google doesn’t offer any certification for SEO (which might be a result of the volatility of SEO algorithms).

Click here to Apply!

11. YouTube Video Marketing Courses

Video is turning into a preferred content medium thus it is necessary to have a very much characterized video content strategy.

This certification from YouTube, across 29 modules includes channel growth best practices, platform strategies, and channel development techniques to help discover success on YouTube and beyond.

Do check out the qualification and the necessary certification track to make the most out of this course.

Click here to Apply!

12. Content Marketing Courses

Content Marketing is becoming so popular because of the fact that many individuals are basically becoming tired of traditional formats of advertising.

A significant skill to add for a content writer, these courses merit checking out. It is highly recommended for individuals who have a passion for writing and want to figure out ways to work from home job by writing for clients all over the world.

Click here to Apply!

13. Instagram Marketing Courses

Has Instagram overwhelmed the world for sure? What was a small niche little application until at some point back has today practically deserted Snapchat behind and is considered next just to Facebook as far as fame. These courses are customized for social media marketers.

While Facebook governed the scene for quite a while, Instagram is presently the place where the focus is shifting now.


14. Affiliate Marketing Courses

Earn Money Online. These courses will really assist you in doing that. Check them to figure out what we are talking about.

Picking any of these courses will assist you on how you can utilize the power of the internet to target customers and clients everywhere all over the world by selling products listed on different sites all over the web.

In all honesty, individuals are currently earning up to 6 figure and 7 figure salaries by simply putting their time and resources into Affiliate Marketing.


15. Master Digital Marketing (London Business School)

If you want to get familiar with the advanced strategies of digital marketing that can assist you with developing your organization, then this modern marketing course created by London Business School can assist you with accomplishing your objectives.

This is an advanced course that will initially introduce you to the fundamentals and afterward take you on a profound dive to learn the core concept of modern digital marketing.

During the course, you will learn how to utilize the 3C framework and also which success metrics you should track across various marketing activities.

Finishing the course with given assignments will give you a certificate of completion from Emeritus.

Advantages of learning Digital Marketing from London Business School 

  • Learn how to build up an omnichannel strategy for delivering higher client loyalty rates and put yourself in front of the competitors.
  • Consists of ten various modules, every one of which is focused around various areas of digital marketing, for example, SEM, Social Media Marketing, SEO, and so forth.
  • Explore how the search engine functions and what components can be utilized to make a powerful SEO technique with genuine real case studies included with the course.
  • Learn how to leverage the power of social sharing, building influencers, and encouraging social media advocacy in B2B, B2C environments.

Length: 3 months, 4-6 hours per month

Rating: 4.7 out of 5

Click here to Apply!

16. Product Strategy (Kellogg School of Management)

One of the quickest developing subsets of digital marketing is Product Marketing and Management. Organizations are progressively looking at recruiting managers with a specialization in product marketing and this program from Northwestern | Kellogg School of Management does justice in setting you up for those jobs.

A portion of the topics covered in the program includes strategizing, analyzing opportunities, defining requirements, designing business models, managing growth and partner ecosystem, and lots more.

Advantages of learning Product Strategy from Kellogg School of Management

  • Learn about the 360-degree product mindset.
  • Learn from the practical experience of the educator and maintain a strategic distance from commonly made mistakes.
  • Explore industry examples of various organizations, for example, Apple, Uber, Microsoft and Cisco, and others.
  • Get trained from recognized industry specialists who are well known globally.
  • Complete the program with over 80% marks to pass and acquire the certification.
  • Your batchmates will incorporate stalwarts from the domains of e-commerce, software, banking, consulting, and lots more.

Length: 2 months, 4 to 6 hours out of every week

Rating: 4.7 out of 5

Click here to Apply!

We have provided you with the list of top 16 Free and Affordable Digital Marketing Certificate Programs that you can find online.

We expect you to find various helpful ones to study from our list. We will always keep updating this website to bring both the best online and offline courses that will suit you and match your goals.

To search for more additional courses, simply use the search form below, wish you a happy learning!

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