Brand Strategy courses offer a comprehensive exploration of the principles and practices that underpin the creation, development, and management of successful brands.
In an increasingly competitive and dynamic market landscape, understanding how to strategically position and communicate a brand’s identity is paramount.
Brand Strategy courses provide students with the tools to analyze consumer behavior, assess market trends, and craft effective messaging that resonates with target audiences.
These courses delve into topics such as brand equity, brand architecture, and brand extension, equipping individuals with the knowledge and skills necessary to build and sustain strong, meaningful, and impactful brands across various industries.
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Best and Free Brand Strategy Courses, Certification & Classes Online
After conducting in-depth research, our team of global experts compiled this list of Best Eight Brand Strategy Courses and Certification programs available online for 2023.
This list includes both free and paid courses to help you learn how to develop compelling brand strategies. Also, it is ideal for beginners, intermediates, as well as experts. You may also want to have a look at our compilation of Best Product Marketing Courses.
- Strategies that Build Winning Brands (Kellogg School of Management)
- Brand Identity and Strategy by IE Business School (Coursera)
- Top Marketing Strategy Courses (Udemy)
- Brand Management: Aligning Business, Brand, Behavior (University of London)
- Free Brand Strategy Classes (Skillshare)
- Strategic Brand Management by Curtin University (edX)
- Marketing Strategy with Advertising week and Raja Rajamannar by Awlearn (FutureLearn)
- Create a Brand Strategy (LinkedIn Learning)
1. Strategies that Build Winning Brands (Kellogg School of Management)
This course will teach you how brands play a crucial role in creating profitable, long-term growth in numerous areas of a business, such as supply chain, distribution channels, or general management.
It was developed by renowned professors from the Kellogg School of Management.
If you enroll in this program, you will be able to obtain a comprehensive understanding of how AI is applied in the real world across a variety of business operations, organizations, and other sectors of the economy.
You will also learn how to develop an AI initiative and solve difficulties connected to numerous trustworthy and responsible AI products. In addition, this course will teach you how to implement an AI initiative.
You will be able to formulate and put into action effective brand strategies for the expansion of your company once you have successfully completed the course.
Highlights
- You can learn how to establish the positioning, character, and purpose of your Brand by developing an effective marketing plan for a scenario that takes place in the real world.
- Gain an understanding of the various methods that may be used to analyze the state of your brand, make intelligent decisions regarding your brand portfolio, and successfully manage growth.
- Discuss fundamental issues that are associated with brand strategy, such as the creation of brand portfolios, the measurement of brand health, the comprehension of customer behavior, and a great deal more.
- You can submit your questions and get them answered by contacting your professors through email or participating in live video sessions.
- Gaining an understanding of how financial risk assessment may be utilized to both promote growth and defend sales against attacks from competitors is an important step.
Duration: 6 weeks, 4-6 hours/week
Rating: 4.5 of 5
To Register, Click Here
2. Brand Identity and Strategy by IE Business School (Coursera)
People who wished to take a creative approach to boosting brands needed to have substantial understanding in brand strategy, and this course might be the best choice to obtain that kind of knowledge.
This course will take you on a trip to discover how to establish brand strategies. It was designed by experienced executives of IE Business School.
You will begin by gaining an awareness of what a brand is and how they can construct successful ones. Following that, you will acquire advanced knowledge of how to understand your customers and keep them with your Brand.
Throughout the course, you will look at perceptual maps and the well-known iceberg model in order to gain a better understanding of positioning and the role it plays in the development of successful brands. Remember to check out our view on the top digital marketing courses that are currently available.
Highlights
- Learn about and investigate how people choose which brands they like and dislike, as well as how those choices affect their impressions of those brands.
- Find out how positioning statements can be utilized to attract customers to your brand, as well as how they can be used by customers to develop a powerful perceptual map with it.
- Be familiar with the intricacies that exist between different typefaces, colors, or logotypes, as well as the process by which a brand strategy is built based on examples from the actual world.
- Videos, readings, practice quizzes, rich learning content, graded assignments with peer feedback, and 24/7 access to the course content are all included in this package.
Duration: 4 weeks, 3-4 hours/week
Rating: 4.6 of 5
To Register, Click Here
3. Top Marketing Strategy Courses (Udemy)
If you were having trouble deciding where to start studying about Marketing Strategy, then this list of courses that are given by Udemy might assist you in selecting the course that is most suitable for your needs.
The list includes more than fifty different courses, some of the most well-known of which include Mega Digital Marketing A-Z, Modern Marketing with Seth Godin, and A Shopper’s Guide to Marketing and Manipulation.
There are more than fifty different courses on the list.
The best thing is that each of these classes comes with some supplementary materials, such as video lectures, quizzes, graded projects, practice examinations, and a lot more besides.
You are also free to study from the convenience of your own home and have access to each class for a free trial period of thirty days.
Highlights
- You can take advantage of a selection of different marketing strategy courses and tutorials that have been created specifically to assist you in learning the fundamental ideas behind marketing.
- Discover the ins and outs of search engine optimization (SEO) and social media marketing tactics, as well as the basics of business and marketing, content marketing strategy and techniques, digital advertising and marketing, and much more.
- Receive assistance and support from a group of knowledgeable individuals who will guide you through the process of comprehending and resolving difficult questions that are associated with the various courses.
- Receive a certificate of completion if you have successfully completed all of the required coursework for each course.
Duration: At own pace
Rating: 4.7 of 5
To Register, Click Here
4. Brand Management: Aligning Business, Brand, Behavior (University of London)
London School of Business and FinanceThis comprehensive course on brand management in any corporation was developed by Nader Tavassoli, an experienced professor at London Business School.
It covers all that is required to become proficient in this area of business.
This class will help you shift your thinking about brands from seeing them as the visual identity of a company to seeing them as an experience that unfolds along “moments that matter.”
Throughout the course, you will learn how to construct brands from the perspective of a broad company, how to conduct brand-led ethos change with human resource practices at the core, and how to build brands across a variety of cultures and geographical locations.
After successfully completing the course, including all of the required homework and projects, you will be awarded a completion certification that can be shown to management as evidence of your abilities.
Highlights
- Gain an understanding of the processes involved in analyzing and managing the health of a brand using a variety of approaches and tools, both internally and externally.
- Discover how to place a value on the returns that brands bring to the business as a whole and record those returns, all while gaining an introduction to the novel idea of employee-based brand equity.
- Acquire a solid understanding of the ever-evolving technique of brand management, which is utilized in a lot of different firms right now.
- Learn about brand management while expanding your skill set in areas such as corporate branding, brand marketing, brand identity, and brand management.
- After successfully completing the courses, you should have the ability to build the value and reputation of your Brand.
Duration: 24 hours
Rating: 4.9 of 5
To Register, Click Here
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5. Free Brand Strategy Classes (Skillshare)
If you are interested in learning brand strategy, brand marketing, and other vital aspects without making a financial investment, then the free classes that are offered by Skillshare could be the best option for you.
There are seven distinct courses available to students interested in branding, creating, and marketing. Each of these programs is useful for learning a certain ability.
For example, the ‘Build Better Brands’ lesson will teach you straightforward strategies and tools that you can use to create influential brands.
The courses were developed by some of Skillshare’s most renowned and accomplished teachers, who are all experts in their respective fields.
You won’t have any trouble understanding even the most difficult concepts and themes covered in the class since they will explain everything to you in the clearest and most straightforward way possible during the entire experience.
Highlights
- You will be provided with access to free seminars and tutorials developed by Skillshare pros to assist you in mastering fundamental marketing and branding principles.
- Discover how to create a unique identity for your company that stands out from the competition, as well as how to construct superior brands using straightforward methods.
- Obtain access to a brand positioning quiz guide, which will assist you in gaining an understanding of how and when to position your brand effectively.
- Get familiar with these four aspects of branding before beginning your creative side hustle, and give your company a sense of direction by developing powerful branding.
Duration: At own pace
Rating: 4.6 of 5
To Register, Click Here
6. Brand Management by Curtin University (edX)
Online Courses and Certification Available Through Curtin UniversityThis course is included in the Micro Master program that is provided by Curtin University.
Its purpose is to educate individuals on how to explore product/brand management decisions and examine the methods and techniques that are used for constructing, assessing, and managing brand equity.
If you sign up for this class, you will learn how to apply the principles of advertising and marketing to branding, how to construct a framework for defining and establishing brand positioning and values in order to build customer-based brand equity, as well as a great deal of other information.
Your ability to learn will be improved by the inclusion of supplementary video lectures, downloadable resources, practice examinations, graded quizzes, and real-world projects in this course.
Highlights
- Investigate a variety of subtopics and approaches that are associated with the processes of constructing, measuring, and managing a brand. These may include structures of desirable brand knowledge, direct and indirect measurements of brand equity, and other such topics.
- Learn the fundamentals of brand management, including customer-based brand equity, brand aspects, brand value chain, brand extensions, managing brands across regional borders, planning brand building marketing programs, and a great deal more.
- Gain an understanding of how to develop and carry out brand marketing programs by utilizing integrated marketing communications and the formation of brand associations for the purpose of generating brand equity.
- Have the ability to devise specific strategies that are centered on extending, rejuvenating, and reinforcing existing brands in order to keep the resonance of such brands intact.
Duration: 12 weeks, 8-10 hours/week
Rating: 4.3 of 5
To Register, Click Here
7. Marketing Strategy with Advertising week and Raja Rajamannar by Awlearn (FutureLearn)
This curriculum, which was developed by Awlearn’s knowledgeable teachers and is specifically tailored to teach you about strategic marketing thinking, was made specifically for you.
This program will assist you in developing the skills necessary to create an efficient marketing campaign and will give you the opportunity to work alongside some of the best marketers in the world.
Quantum marketing is going to be taught to you by Raja Rajamannar, who is the chief marketing officer of Mastercard and the President of the World Federation of Advertisers.
Your instructor will guide you through the process of acquiring various valuable skills, including marketing, branding, measurement, planning, strategy, content, digital marketing, and content marketing.
You will finish the course with a digital certificate that is particular to the industry and can be used to demonstrate that you have acquired the necessary abilities.
Highlights
- A complete training program designed to hone your skills in strategic marketing in collaboration with some of the best marketers in the world and winners of prestigious awards.
- Acquire an understanding of the ideas behind artificial intelligence, multi-sensory marketing, and client loyalty.
- Learn how to build a well-defined marketing plan taking into account the goals of your company, the identity of your brand, and your target demographic.
- Have a working knowledge of how to maximize sales conversions by improving SEO and driving traffic to your site.
- You will have the opportunity to learn about the various marketing channels so that you can select the one that will be most productive for your company.
Duration: 8 Weeks
Rating: 4.5 of 5
To Register, Click Here
8. Create a Brand Strategy (LinkedIn Learning)
You may improve your understanding of both the fundamentals and the fundamental concepts of branding by taking the brief but powerful Brand Strategy course that is offered through LinkedIn Learning.
During the course of this one-hour class, you will gain an understanding of what branding is, how you may construct a powerful brand, and how good brand strategies can help you successfully promote your company.
Lindsay Pedersen, a seasoned professional and Brand Strategist with more than 15 years of experience, is the one who authored the training program and is responsible for its creation.
Throughout the course, she will assist you in comprehending difficult concepts and resolving issues that are linked to the course.
Highlights
- Learn the basics of branding, including why it’s important, how to build a successful brand, and how successful firms achieve their objectives and move up in the rankings.
- Gain an understanding of how to structure your plan while also gaining knowledge about how to position your brand and climb a benefit ladder.
- Learn how to develop your brand promise, define your brand character, and put your plan into action so that you can receive the result you need.
- Included with one project file that may be accessed once you have successfully completed the course in order to receive your certificate of accomplishment.
- Get unrestricted, lifelong access to the entirety of the training program at no additional cost.
Duration: 1 hour
Rating: 4.8 of 5
To Register, Click Here
9. Marketing Strategy Certification Program (eCornell)
This is a comprehensive curriculum that has been developed specifically for business executives to assist them learn how they may connect marketing tactics with business plans in order to make better decisions regarding their products, services, customers, and Brand.
It is comprised of a total of six distinct courses, each of which will introduce you to a distinct aspect of brand marketing.
Some of the topics that will be covered in these classes include the Fundamentals of Marketing Strategy, Market Research and Analysis, Distribution Strategy and International Marketing, and many more.
You will also be provided with a variety of video lectures, graded assignments, practice quizzes, and real-world examples over the course of study to assist you in developing a deeper comprehension of marketing tactics.
In addition, once you have finished the program in its entirety, you will be awarded a professional certificate of completion.
Highlights
- Find out what functions marketing plays within an organization, what impact a strategic approach may make on marketing inside your business, and acquire a strategic picture of the Brand that your firm uses.
- Acquire an understanding of the ways in which the fundamental marketing ideas of segmentation, targeting, and positioning can be applied to a product or service.
- Learn how to effectively communicate value to potential customers, as well as how to build and deliver the value that your brand promises, and classify new advertising channels.
- To be able to make sound decisions for your company’s business and to steer it in the right path strategically, you need to obtain the training in strategic marketing at the MBA level that is required.
Duration: 3 months, 3-5 hours/week
Rating: 4.8 of 5
To Register, Click Here
Conclusion
Brand Strategy courses stand as a vital conduit for individuals seeking to navigate the intricate world of modern marketing and brand management.
The insights gained from these courses extend beyond business strategies, encompassing the art of creating emotional connections and leaving lasting impressions in the minds of consumers.
As the digital age continues to reshape how brands interact with their audiences, the knowledge and expertise acquired through Brand Strategy courses become increasingly invaluable.
By understanding the nuances of brand identity, storytelling, and consumer engagement, individuals can shape the success of brands that resonate on a profound level, leaving a distinct mark in the competitive landscape and influencing consumer behavior in meaningful ways.
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