Search is changing. Millions of people now get their answers directly from AI tools like ChatGPT, Perplexity and Google’s AI Overviews — without clicking through to a website at all. If your brand is not visible in those AI-generated responses, a growing portion of your potential audience will never encounter it. This course introduces Generative Engine Optimisation (GEO) as the practical response to that shift, teaching you how to monitor where and how your brand appears in AI platforms and what to do to improve that presence.
The course centres on OtterlyAI, a tool built specifically for tracking brand mentions across AI search environments, and was created and updated through 2025 and 2026 by Anton Voroniuk. It runs to approximately 1.5 hours and is designed as a focused, applied introduction to GEO rather than a broad SEO course. It is currently free with a coupon and sits at a regular price of $69.
Course Overview
| Field | Details |
| Course Name | GEO: Generative Engine Optimisation — How to Rank in ChatGPT |
| Instructor | Anton Voroniuk (with Anton Voroniuk Support) |
| Platform | Udemy |
| Cost | Free with coupon (regular price $69) |
| Certificate | Yes (Udemy certificate of completion) |
| Duration | Approximately 1.5 hours on-demand video |
| Effort | Self-paced |
| Delivery Mode | Online Self-Paced |
| Language | English |
| Level | All Levels |
| Enrolment Deadline | Open enrolment |
| Coupon Code | 67B3C9A176F880F7C936 |
| Coupon Expires | [NEEDS VERIFICATION — check freecourse.io listing for remaining uses and expiry] |
What You Will Learn
The course is structured around understanding GEO as a discipline and then applying OtterlyAI as the primary tool for measuring and improving brand visibility in AI-powered search environments.
Key skills and topics include:
- Understanding why AI-driven discovery is replacing traditional search engine behaviour
- The fundamentals of Generative Engine Optimisation and how it differs from conventional SEO
- Setting up OtterlyAI from scratch and navigating its dashboard
- Creating brand monitoring reports within OtterlyAI
- Tracking keywords and brand mentions across ChatGPT, Perplexity and Google AI Overviews
- Interpreting sentiment data to understand how your brand is being characterised in AI responses
- Reading visibility trend data and translating it into actionable strategy
- Applying GEO insights to SEO content planning, PR strategies and editorial calendars
- Setting up collaborative reporting workflows so teams can act on OtterlyAI findings
- Understanding the AI platforms themselves: ChatGPT, Perplexity and Google AI Overviews and how they differ
The course includes lifetime access with ongoing updates as GEO strategies and AI search platforms continue to evolve. A companion e-book, “AI for Business,” is also provided.
Eligibility and Requirements
No prior experience with OtterlyAI is required; the course starts from the beginning. A basic familiarity with digital marketing, SEO concepts or brand management is helpful but not essential. A willingness to engage with AI tools and adapt to how search is changing is the main requirement.
Learners who will find this most valuable include digital marketers and SEO professionals navigating the shift to AI-first search, brand managers and PR specialists tracking reputation in new environments, content creators who want their work cited by AI tools, and business owners or consultants with clients who need GEO strategy.
To follow along with the hands-on activities, creating a free or trial OtterlyAI account is recommended but optional.
Cost and Financial Aid
This course is currently free with the coupon code above. The regular price is $69. Udemy coupon codes offering 100% discount are typically limited to around 1,000 uses, so applying the code promptly is advisable.
If the coupon has expired, the course returns to its standard $69 price. Udemy’s regular promotional sales can reduce this substantially checking during a site-wide sale is a practical fallback. There is no formal financial aid available for Udemy self-paced courses.
A certificate of completion is awarded upon finishing the course and can be shared directly to LinkedIn. Udemy’s 30-day money-back guarantee applies to all paid enrolments.
How to Enrol
- Click the official link below to open the course page with the coupon code pre-applied.
- Sign in to your Udemy account or create one for free if you do not have one.
- Verify that the price displays as free or $0 before completing checkout.
- If the coupon is not automatically applied, enter 67B3C9A176F880F7C936 in the coupon field.
- Confirm enrolment and access the course immediately from your Udemy library.
Frequently Asked Questions
Here are answers to the most common questions people ask about the GEO: Generative Engine Optimisation How to Rank in ChatGPT course on Udemy, including eligibility, cost, certificate value and what to expect from the course content.
What exactly is Generative Engine Optimisation and why does it matter now?
GEO is the practice of improving how your brand appears in AI-generated search responses from tools like ChatGPT, Perplexity and Google AI Overviews. It matters because an increasing share of information-seeking behaviour now ends inside these AI tools rather than on a website — meaning traditional SEO alone no longer captures the full picture of your brand’s discoverability.
Do I need to already know SEO to take this course?
A basic understanding of digital marketing or SEO is helpful but the course does not require it. GEO is a sufficiently new field that most learners are starting without an established baseline, and the course explains the differences from traditional SEO clearly.
What is OtterlyAI and do I need to pay for it?
OtterlyAI is a monitoring tool that tracks how brands are mentioned across AI platforms. The course is built around its features and dashboard. You can create a free or trial account to follow along with the practical activities; the course does not mandate a paid OtterlyAI subscription.
How long is this course and is it worth the time?
The course runs to approximately 1.5 hours, making it one of the shortest and most focused courses in this batch. It is designed as a practical introduction to GEO with tools you can apply immediately, rather than an exhaustive deep-dive. For someone new to the topic, 1.5 hours to understand a genuinely emerging skill area is a strong return.
Is GEO relevant to someone outside of marketing?
GEO is primarily relevant to anyone whose work involves brand visibility, content discoverability or digital reputation — that includes PR specialists, communications professionals, founders and product owners alongside traditional marketers. If you care about how your organisation is represented when someone asks an AI about your industry, GEO is worth understanding.
Does completing this course make me a GEO specialist?
This course is an applied introduction, not an exhaustive certification. It will give you practical working knowledge of OtterlyAI and a solid grounding in GEO strategy. For those wanting to go deeper, treating this as a foundation and building on it with additional study is the recommended path.
What is the refund policy if I am not satisfied?
Udemy offers a 30-day money-back guarantee on all paid course purchases. If you enrol free via the coupon, no refund is applicable as there is no payment made.
Official Link
Enrol via the coupon link here: https://www.udemy.com/course/geo-generating-engine-optimization-how-to-rank-in-chatgpt/?couponCode=67B3C9A176F880F7C936
