If you follow our guide on how to become a Google ads specialist in 2023, you will have no trouble getting started.
A career as a Google ads specialist can lead to positions in digital marketing agencies, freelance work, or becoming an in-house Google ads specialist at a company.
This article provides a step-by-step guide to becoming a Google Ads specialist.
If becoming a Google Ads specialist is something you’d like to try, it’s highly recommended that you read all the way to the end of this article, as it contains all the information you’ll need.
Who is a Google Ads Specialist?
When it comes to promoting a company’s products and services online, Google Ads is a must.
Using Google Ads, you can connect with people who are looking and browsing.
A Google Ads specialist is someone who plans, sets up, and manages Google Ads campaigns.
They assist people in advertising their businesses on Google.
They can also assist people with their websites, landing pages, email campaigns, and a variety of other tasks.
However, only a few businesses have the knowledge and expertise required to manage successful Google Ads advertising campaigns.
So, where do they go?
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Working with a Google Ads Specialist is the best approach.
As specialists, they manage advertising campaigns.
What Do Google Ads Specialists Do?
Some businesses hire a Google Ads specialist to manage their campaigns.
This is usually the case for small businesses that require more time or resources to run effective Google Ads campaigns.
The most effective campaigns are constantly tweaked, with bids changed, new advertisements tested, and targeting adjusted.
There is a lot to do with Google Ads!
These professionals must be comfortable creating and managing Google Ads campaigns.
They are also aware of (or know where to look for) the most recent upgrades and additions to Google’s ad platform.
To manage your google ads account, a specialist performs a range of task, which includes:
- Examining Google Ads’ current performance: They do so by analyzing impressions, clicks, conversions, costs, conversion rates, and click-through rates.
- Examining the ad target: targeting is important because it deals with delivering ads to the targeting for campaigns, as well as demographics, in the market, and remarketing audience. They also understand how to effectively manage a budget in order to maximize the return on investment on every dollar spent.
- A Google Ads specialist will review existing keywords and research new keywords before launching a new campaign. Create and launch a new ad group when the new keywords align with the advertising objectives.
- They create displays, videos, shopping, and other types of campaigns in addition to search campaigns.
- Specialists will manage and optimize campaigns to achieve the best results.
- Making recommendations: They can make suggestions to improve the performance of websites and landing pages. This is critical for conversion-oriented campaigns, as the majority of conversions occur on a company’s website.
- Reporting: A Google advertising expert will track a campaign and provide performance information. This could happen every week or every month, depending on the campaign and account being managed.
- Campaign optimization: Google Ads Specialists manage and optimize campaigns to achieve the best results possible. This includes adding negative keywords, adjusting targeting, changing bids, and many other things.
Is It Worth It to Become a Google Ads Specialist?
Putting in the time to become a Google Ads expert is worthwhile whether you want to run your own business or work for a marketing firm.
Knowing every nuance of the platform’s operation and the best ways to set up campaigns for success will establish you as a Google Ads authority.
Then, use your discoveries to produce the best results for your customers or yourself.
The abundance of information also makes it easier than ever to become an authority on Google Ads.
Start by taking a course, then get certified and begin working. You will eventually become an expert in Google Ads and be able to reap all of its benefits.
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Where Can a Google Ads Specialist Find Employment?
They can find work in marketing and digital agencies.
They mostly collaborate with an account manager, who oversees the advertising strategy and manages client relationships.
Google ads specialists can find part-time or full-time work.
The majority of goggles experts work in agency positions ranging from mid-level to entry-level.
They can also work as an in-house Google Ads specialist for a larger company.
The advantages of working as an in-house specialist include becoming more focused, developing a thorough understanding of the company’s campaign objectives, and collaborating with the marketing team to create and manage campaigns.
This integration could give you an advantage over agencies and freelancers.
1. Freelance
The main difference is that the customer works directly with the independent contractor in charge of marketing.
This could have both positive and negative consequences.
Having a direct line of contact can be beneficial, but it can also be difficult if the freelancer manages a large number of customers and cannot accept additional work.
A freelancer may specialize in a specific sector or client because they handle a smaller portfolio of customers.
2. Organizations
Google Ads Specialists may work for a marketing company.
Most organizations hire Google Ads specialists at the entry-level to mid-level.
Most experts report to an account manager, who is responsible for overall strategy and client management.
Many businesses choose to manage their Google Ads account in collaboration with an agency.
Hiring an agency is generally less expensive than hiring a full-time employee, and they may use their previous success with other customers to boost the effectiveness of campaigns.
3. In-house experts
Larger companies may benefit from having an in-house expert.
They will most likely be part of the marketing team and will have a thorough understanding of the company, its goals, and other marketing projects.
Instead of contracting the task to a company or a freelancer, this integration may produce better results.
The primary impediment is a lack of investment in human resources.
Most small and medium-sized businesses require more funding to hire a Google Ads management specialist.
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How Much Do Google Ads Specialists Earn?
According to Glassdoor, the average base salary for Google Ads employees in the United States ranges between $40,000 and $126,000. Depending on your expertise, you could earn a good living.
A freelancer’s hourly rate ranges from $15 to $40, according to Upwork.
A seasoned freelancer may charge up to $80 or more depending on their expertise or the task they perform for the customer.
How Do You Become a Google Ads Specialist?
Learn how Google ads work.
Learn about search campaigns if you are a beginner because managing a search campaign will provide you with essential skills that you can apply to other types of campaigns available in Google Ads.
After you’ve mastered the search campaign, you can progress to the display campaign, shopping campaign, and other campaigns.
Create a Google Ads account for yourself.
Learning with your own Google Ads account is essential. For example, you can open a demo account with a budget of $1 per day and consider it an investment in your future.
Become Google Ads certified.
This is accomplished by passing a Google Ads certification exam that covers the various campaigns that can be managed.
This exam will assist you in emphasizing your knowledge to clients, prospects, and employers. Search certification, display certification, shopping certification, video ads certification, apps, and measurement certification are the six certification exams.
You must pass at least one of the six Google Ads certification categories to become certified.
If you want to be certified in search, for example, you can take the exam specifically for that category.
If you want to be certified in all areas, you must pass all of the Google certification ads exam categories.
Yes, these exams are free. They are well worth it.
After passing the exams, you will be a certified Google Ads specialist.
Google offers study resources through its Google skill shop platform.
There are lessons covering each of the six Google certification lessons, which are search, display, video, shopping ads, apps, and measurement.
Your certificate will be valid for a year.
Exam Preparation Steps
- This exam is available in the Google skill shop.
- Sign in using your Google account ( like your Google Work or Gmail account)
- Choose “browse.”
- Choose Google Ads
- Click “google ads certification” to see all six categories of the Google ads certification exam.
- Select the appropriate category. It is also known as an evaluation.
You can also take the knowledge assessment, which will prepare you for the exam by having you answer some practice questions.
How long does it take to become a google ads specialist?
If you are a beginner, you should set aside a month or two to study through the study materials and gain practical experience.
You are, however, already familiar with Google ads.
In that case, you can give yourself a week to go over the study materials, and if you have previously passed the Google Ads certification exam, you can retake it.
You can retake the Google Ads certification exam as well.
If you fail, keep trying until you succeed; never give up.
Conclusion
Google professionals understand Google Ads and how to optimize, manage, and scale campaigns.
They’re in demand since companies and local businesses realize the importance of internet ads and need an expert to reach their aims.
Even with a tiny campaign, the top Google Ads experts may experiment and take an interest in digital marketing and analytics.
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